For Immediate Release

PRIME Inc. Announces New Company Driver Compensation Program
 Company Proud of No Hidden “Fine Print”

 SPRINGFIELD, MO. (April 19, 2005) –Prime Inc. has introduced a new compensation structure for all current and future refrigerated division company drivers. The new pay structure allows drivers joining Prime to start at 35.5 cents per mile, based on experience. Some current drivers are now earning up to 62.5 cents per mile, which includes all bonuses and programs such as fuel surcharge and driver training programs.

 The new program recognizes and rewards drivers based on their number of years driving and credits experienced drivers with mileage driven for future pay increases. Prime Inc.’s refrigerated division accounts for more than 70% of Prime’s drivers.

 As importantly, according to John Hancock, Director of Training and Driver Recruitment, “Prime’s revised compensation plan has none of the ‘fine print’ too often found in our competitors’ plans. The per mileage rate we quote has no exceptions or asterisks.”

 For Robert Low, founder and President of Prime Inc., the new compensation plan is another example of the company’s singular focus on its drivers. “Although I’m proud of our new plan, it’s not just about the pay rate. I want to make Prime the best transportation carrier anyone could work for,” Low stated.

 In addition to the new compensation structure, Prime has also increased the company’s contribution to employees 401K plans by 20%. All employees, including company drivers who have been with the company for one year, are eligible to participate in the 401k plan. This program not only gives associates the ability to put money towards retirement, but Prime matches every employee dollar with a fifty cent contribution for up to 6 percent of the employee’s gross pay.

 Prime, Inc. is the largest refrigerated carrier in North America. Founded in 1970, Prime Inc.’s corporate headquarters are located in Springfield, Missouri. For more information on Prime Inc., visit www.primeinc.com. Professional drivers are encouraged to stop by Prime’s terminal at the intersection of Interstate 44 and Highway 65 in Springfield, Missouri.